Marketing is what you say about your business.

Branding is what your clients say about you.

Services Overview

I am a marketing consultant that would love to join you on your journey for a more successful long term marketing strategy. I take pride in my ability to educate business owners that enjoy a hands on approach. I am also here to take care of your marketing while you focus on running your business. In any case 2 minds work greater than one. I am here to protect your Brand as you grow. Ultimately you are in control of your brand and I am here to be in control of your Marketing.

Google Virtual Tour

Update your local Listing with a google Virtual Tour to complete your listing.

Hyperlocal Setup + Optimization

If you are a local business looking to rank higher for local search there are some very critical and fundamental steps that you need to take to win this battle online. Setting up a Google My Business is going to be your first step. Correcting other local listings will also be very important with a consistent NAP (Name, Address, Phone Number). There could be upwards of 50 citations or more that you will need to discover and correct. I use some powerful tools to help with this. Other things like a Google Virtual Tour with Street View Trusted will also go a long way to getting you the exposure you want. I offer affordable flat rates for getting your brick and mortar location verified with Google Maps. This service can be provided as a one time fix, but a 6 month monitor to ensure the impact was made and no loose ends are left behind is prefered.

SEO Audit + Optimization

SEO audits are available if you would like to know where you stand and would like some advice on where to start if you intend to tackle this project on your own. SEO will include everything from content strategy to technical coding of your website to improve site load speeds and functionality. Understanding efficient siteflow will also be critical to keep users engaged with your product offerings as you communicate them.

If you would like ongoing help to make sure the results you are looking for are captured, I offer Retained service that includes your Audit with a month to month gameplan on achieving the results you so desire. This will include comprehensive keyword research and month to month strategy. A full SEO package is generally all encompassing as this service will touch every aspect of your online presentation from your website and other digital media. Google will measure your site functionality as well as user activity on your website.

If you find a marketer that tries to guarantee you overnight success with SEO, run as fast as you can. They are trying to scam you and will perform what is called “black hat SEO” that will get you penalized by GOOGLE. Google Search Console and Webmaster Tools will uncover any penalties that may or may not be on your website. This will be among my first few steps to getting you headed in the right directions. Achieving your goals with SEO can take 6 months to several years of good practice and hard work with your clients base and your website. If you are truly in it to win it this is the way to go and the last thing you want to too many cooks stirring the same pot.

Website Design

Your website is home base for everything you do online. There is no one size fits all approach no matter the industry. The things that make you different are the things that will make you successful. Wordpress is very popular and potentially an expensive way to go. I have found other more cost effective ways get you a well functioning site. Good Marketing savvy is more important that popular tools. I am prepared to help you implement all the bells and whistles that will make your website shine. These days most people will visit your website from a mobile device. It will be very important to have a responsive website that will scale itself to fit any format and screen resolution. The next thing you want to do is connect all of your online tools to your website along with Google Analytics to make sure you are aware of all traffic activity. Over time understanding your web traffic will provide the information you need to help you improve and refine your digital strategy.

Lead Generation + Marketing Automation

A good mix of unique and proven methods for finding customers is very important in your lead generation strategy. This is typically the first step I approach when trying to help a start up achieve early success. If you are a web established company always remember that the little things go a long way to helping you reach new successes. Just like a successful relationship it is always important to do the things that attracted them first as life goes on. You will hear me talk a lot about Email capture as the easiest way to keep track of your customer base.

Marketing automation will help you multiply your efforts with incredible consistency as your business grows. Over time it will become easier and easier to let good leads fall through the cracks. Good automated CRM software can help you recapture those leads that are often forgotten about over time. Trust me “there is gold in them there hills!!!”.

Pay Per Click

While there are many Pay Per Click options Google Ads remains supreme. Facebook ads will also be very important if you want to focus on retail or service products. If this is your first time using Google Ads, there are several methods for easing your initial costs with Google Ad credits. Google Ads are the most sure fire way to invest money to find clients ready to purchase. Capturing your potential customer at the “Zero Moment of Truth” is very critical and a fundamental philosophy that I include in every outreach.

Social Media

The easiest way to stay connected in a personal way to your client base is through social media. With so many social media channels starting and achieving new heights everyday it will be important to take your time to try and keep up with the times. Most of these social media sites offer pixel tags to add to your website for demographic tracking and remarketing purposes. using every tool at your disposal allow for more intelligent marketing and cheaper costs in the end. There is no easy way to do a great thing. Make sure you are taking time to understand all of the optimization details when you approach any marketing project. You don’t want your images to show up in the wrong size or pixel ratio. In the end you will be able to create shortcuts to get all media optimized before a launch and make sure all platforms are broadcasting the same information simultaneously.

Social media can be time consuming and thus more expensive than other methods. If you are in a retail space this will be more important than other industries. Overall if you want to increase customer engagement this is a great way to create more exposure and ways to connect with your base. Something is better than nothing and allowing your customers to reach out to you only requires that you set up the opportunity for these interactions.

If your not sure where to start check out my marketing philosophy below