Are you frustrated with your marketing efforts?

Is something telling you that you aren’t doing all of the right things to produce maximum results? Have you tried to run a few Facebook Ads or Google ads on your own and you are just not sure if you are getting the a good return on the money you have spent?

Even with the latest marketing tools it can be hard to track your results and ROI. Ultimately you want to find a better way to do things and have an online presence you can be proud of.  Today, all businesses need to have a strong online presence. 97% of People use the internet to research products and services before they purchase. Sadly, only about half of small business have a website. If your business caters to millennials your business will be most affected by how you execute your online strategy.

Many business owners I work with are happy to engage in all marketing efforts, they just want some help making sure they are doing the right things.  Working with a marketing consultant will provide proven methods for execution. Your marketing consultant is here to help you bring your ideas to life, while helping your discover additional opportunity along the way.  The better I am able to understand your business the easier it will be for me to find KPI, hidden gems and provide actionable measures.

Have you tried to work with other marketing agencies that have delivered little to no results?

Some SEO firms attract clients by guaranteeing results within three to six months. Your journey with your new consultant should begin with honest communication setting proper expectations. Over time your strategy may require some adjustments. If that happens your consultant should be able to provide some analytics to show why they are needed. They should also be able to explain how the new adjustments will make an actionable impact.

Many startup companies hire a consultant and are promised amazing results right away for a brand new website. In reality, that’s virtually impossible. Unfortunately, you are not alone if your marketing agency has caused you some frustration. When it comes to choosing the right team to manage your online presence, there are a host of important details to consider.  Many small business owners are frustrated with marketing agencies due to poor customer service and lame execution delivery. Transparency seems to be one of the bigger issues I notice in negative online reviews of other marketing agencies. It is very important that you have a consultant that you can communicate with freely to fully express your BRAND and it’s personality. Many of these “fly-by-night” companies fail to perform a competitive analysis to understand your competition and adjust the campaign accordingly.

Google and other search engines will make regular updates to their algorithms throughout the year.  These updated often have impact on your ranking and overall visibility in real time. It is very important to have someone available to make adjustments if you have been impacted. Active awareness will help improve your ongoing SEO strategy. When I worked at the google call center we would say “back in the day was 2 months ago”.   The business owners who make the mistake of hiring the wrong SEO company are disappointed when they don’t get the promised results, and their “SEO GUY” stops answering calls and emails.

Typically, heavy communication is necessary in the beginning months of a consultant/client relationship. After 3-6 months only small adjustments should be necessary with more importance being placed on content creation.

“You can’t do today’s job with yesterday's methods and expect to be in business tomorrow.”

Give me a chance to hear your goals and look at your website. I’ll tell you exactly what I see. It wont take me long to see if you have some serious gaps in your setup. After we talk over the phone for 30 minutes to 1 hour, I will offer you some advice on what I think is best for you at your budget.

If you are not ready today, some free advice to put you in position to do greater things down the road is a good thing.  Giving great advice is how I got started and I truly enjoy educating business owners on the proven methods I have grown to trust over the years.

“Good marketing makes the company look smart.
Great marketing makes the customer feel smart.”
– Joe Chernov

Good relationships leads to great marketing and happy clients.